Image by Paweł Czerwiński

BRANDING &
AESTHETICS

Simple. Streamlined. Unforgettable.

the palette selection process

the importance of a palette

Remember when you were a kid at the fair? And you looked at all the twinkling lights and the colourful prizes? Or you went into the candy store and saw a rainbow of confections? 

Colours stir powerful, emotional reactions in people. We all remember images more vividly when they involve colour. They can even prompt users to respond to a call-to-action. 

Not sure where to start? Consider the following: 

  • What is your brand essence? 

  • What are your brand goals? 

  • Who is your target audience? 

  • What personality traits do you want to incorporate?

  • How do you want your brand to be perceived?

Once you have gotten this far and started to make some initial decisions, consider your competition. You want to stand out from the crowd and be recognizable. Your palette is the basis for your unique brand identity. Stay away from colours that will make you blend in and opt for eye-catching options that will draw your customer's attention. 

how colours work

the changescape palette

Hex Code:
#000000

#252F41

#74D9E7 

#FF645C

#CCCCCC

Colour Name:
Black

Prussian Blue

Sky Blue Crayola         

Bittersweet

Light Gray

Brand Feel:

  • Professional

  • Powerful

  • Creative

  • Inquisitive

  • Edgy

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